78%
Percentage of internet users engaging with video content
Oman's digital population actively consumes video content online
6.2 hours
Average monthly hours spent watching videos
Omani consumers are increasingly dedicating time to online videos in 2026
$85 million
Revenue generated from video advertising (USD)
Oman’s video ad revenue continues to grow, reflecting rising digital ad investments
65%
Percentage of businesses using video marketing
More Omani companies incorporate video strategies for brand promotion
4.8%
Average engagement rate on video ads
Higher engagement indicates effective video ad campaigns in Oman
Oman’s digital landscape in 2026 shows a significant shift towards video content, with over three-quarters of internet users engaging regularly. The average viewing time suggests consumers prefer short-form and interactive videos, which brands are leveraging for marketing. The growing revenue from video advertising highlights increased investment in digital campaigns, reflecting Oman’s expanding online economy.
Businesses in Oman are recognizing the power of video marketing, with over 65% adopting video strategies to reach their audience. Engagement rates on video ads are rising, indicating content relevancy and improved targeting. As digital literacy improves, Oman’s online video ecosystem is poised for continued growth, making video marketing an essential component of brand communication.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.