In 2026, Oman has seen a significant increase in email automation adoption, with 58% of businesses implementing automated email systems. This reflects the country's digital transformation efforts and the value placed on targeted marketing strategies. The growing penetration rate of 72% indicates widespread acceptance and integration of email marketing into business operations, boosting customer engagement and retention.
The average email open rate of 28% shows room for improvement but demonstrates steady engagement levels. Revenue from email campaigns has reached approximately USD 117 million, emphasizing its importance in Oman’s marketing landscape. As digital maturity advances, businesses are expected to refine their automation techniques, improving open rates and ROI further in the coming years.