Oman’s digital marketing landscape in 2026 shows a significant reliance on affiliate marketing, with traffic share reaching 35%. The total digital advertising expenditure is expected to hit 120 million OMR, reflecting increased investment in online channels. The growth of e-commerce and mobile usage has fueled this trend, making affiliate marketing a vital component for brands seeking wider reach and higher conversion rates.
The number of active affiliates in Oman is projected to be around 15,000, with an average commission rate of 12%. This dynamic ecosystem has contributed to an estimated USD 1.2 billion in e-commerce revenue, emphasizing the sector's importance. As digital adoption continues to rise, Oman’s affiliate marketing industry is poised for sustained growth, driven by technological advancements and consumer behavior shifts.