In 2026, Oman’s affiliate marketing landscape continues to grow, with an average cookie duration of 30 days, enabling better conversion tracking and higher earnings for marketers. The number of active affiliate marketers has increased significantly, reflecting the country’s expanding digital economy and online shopping trends. Affiliate revenue is projected to reach over 117 million USD, driven by increased e-commerce adoption among consumers.
Omani businesses are increasingly leveraging affiliate marketing to boost sales, with nearly one-fifth of e-commerce transactions attributed to affiliates. The typical conversion rate remains steady at around 4.5%, indicating effective campaigns and targeted strategies. As Oman’s digital infrastructure improves, affiliate marketing is poised to become an even more vital component of online retail growth in 2026.