In 2026, Oman’s average affiliate commission rate stands at approximately 8.5%, reflecting a mature digital marketing sector. With digital advertising expenditure reaching USD 150 million, businesses increasingly leverage affiliate channels to expand their reach. The e-commerce penetration rate of 45% indicates a growing online shopping culture, supported by nearly 12,500 active affiliate marketers across the country. Mobile shopping continues to dominate, with over 2.3 million Omanis engaging in mobile-based transactions, fueling affiliate marketing growth.
Oman’s digital economy is rapidly evolving, driven by increased internet access and smartphone usage. The rising consumer trust in online platforms and expanding e-commerce infrastructure are encouraging more entrepreneurs and marketers to participate in affiliate programs. This trend not only boosts local digital entrepreneurship but also attracts international brands seeking to capitalize on the country's expanding online market. Continued investment in digital skills and infrastructure will further propel Oman’s affiliate marketing landscape in 2026.