Oman's digital advertising market is experiencing rapid growth, with total spend reaching approximately USD 250 million in 2026. The ad tech sector is expanding significantly, valued at around USD 80 million, reflecting increased adoption of innovative technologies like programmatic and AI-driven solutions. Mobile remains the dominant platform, accounting for 65% of all digital ad delivery, driven by high smartphone penetration and mobile-first user behaviors.
The industry is increasingly driven by local brands and international companies targeting Omani consumers. Programmatic advertising now accounts for 45% of the digital ad spend, signaling a shift toward automation and data-driven marketing. With over 1,200 digital advertisers active, Oman’s digital ecosystem is maturing, supporting more personalized and efficient advertising campaigns that align with the country’s digital transformation goals.