Norway's digital advertising landscape in 2026 shows a high ad viewability rate of 78%, indicating that most online ads are effectively seen by users. Digital ad spend continues to grow, reaching approximately 1.2 billion NOK, reflecting increased investment in online marketing channels. The average CPM remains competitive at NOK 150, supporting robust ad campaigns across platforms, especially on mobile devices.
The dominance of programmatic advertising at 65% demonstrates Norway's advanced digital media buying capabilities. With 45 million mobile ad clicks, consumer engagement remains strong, highlighting the importance of mobile-first strategies. Overall, the Norwegian digital advertising sector exhibits maturity, efficiency, and significant growth potential in the coming years.