E-commerce Statistics in North Macedonia (2026)

In 2026, North Macedonia's e-commerce sector has experienced significant expansion, with revenues reaching €540 million. The majority of consumers prefer shopping via mobile devices, which accounts for 78% of all transactions. The increase in same-day delivery services, now adopted by 65% of online retailers, has further enhanced customer satisfaction and loyalty. This trend reflects an evolving digital landscape and improved logistics infrastructure across the country.

Consumer confidence in online shopping continues to rise, with about 80% of internet users engaging in digital retail activities. The average order value remains stable at €75, indicating consistent spending patterns. Retailers are investing heavily in logistics to support rapid delivery options, which are expected to become standard practice. Overall, North Macedonia's e-commerce ecosystem is maturing, driven by technological adoption and consumer demand for quick, reliable service.