In 2026, North Korea's YouTube user base is estimated at around 1.2 million, reflecting increased access to digital media despite ongoing restrictions. The platform sees approximately 3.5 billion video views monthly, indicating high engagement levels among a niche but growing audience. Digital advertising revenue has reached USD 15 million annually, showcasing emerging monetization opportunities for content creators and advertisers.
The digital ad penetration remains modest at 12%, due to limited internet infrastructure and regulatory controls. Users spend an average of over two hours daily watching videos, highlighting YouTube's role as a primary entertainment source. This trend signals a slowly expanding digital landscape, with potential for further growth as access improves and content consumption deepens.