North Korea's e-commerce sector shows steady growth, with the average customer lifetime value reaching approximately USD 120 in 2026. The market's expansion is driven by increased smartphone adoption and improved internet access, leading to higher online spending. Despite restrictions, online shopping habits are developing, with a focus on local and cross-border trade within limited channels.
The number of active e-commerce customers is projected to reach 1.2 million, contributing to a total revenue of around USD 54 million. Mobile commerce dominates, accounting for 65% of transactions, as consumers prefer quick and accessible online options. These trends indicate a gradually digitalizing economy, with e-commerce becoming an essential part of North Korea’s retail landscape.