In 2026, New Zealand businesses typically allocate around NZD 15,000 for producing a high-quality corporate video, reflecting improved production technologies and increased demand for engaging content. The rise in digital advertising has led to more companies investing heavily in video marketing, with 78% adopting this strategy, up from previous years. Viewership times have also increased, indicating that audiences prefer longer, more informative videos which boost engagement and brand recall.
The overall digital advertising spend has surpassed NZD 1.2 billion, emphasizing the importance of video content in marketing campaigns. Additionally, the annual growth rate of video content creation stands at 12%, showcasing the country's growing digital maturity. As New Zealand continues to embrace digital trends, companies are focusing on producing more personalized and high-quality videos to maintain a competitive edge in the market.