7.8%
Average Video Engagement Rate
Overall engagement rate for video content in New Zealand
85%
Social Media Video Usage
Percentage of internet users engaging with videos on social platforms
2 minutes 45 seconds
Average Watch Time per Video
Average duration viewers spend watching videos
4.3%
Video Ad Conversion Rate
Conversion rate from video ads to desired actions
78%
Mobile Video Consumption
Proportion of video views happening on mobile devices
By 2026, New Zealand's average video engagement rate has increased to 7.8%, reflecting growing consumer interest and content quality. Social media remains the dominant platform, with 85% of internet users engaging with video content regularly. The average watch time has also risen, now at 2 minutes 45 seconds, indicating deeper viewer involvement.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.