In 2026, New Zealand has seen a significant rise in live streaming, with over 3.2 million users engaging regularly. The surge is driven by increased internet penetration and smartphone adoption, making live content a dominant form of entertainment and communication. Businesses are increasingly leveraging video marketing, with 78% actively using it to reach customers, reflecting its importance in digital advertising strategies.
The average viewer now spends around 12 hours a month on live streams, indicating deepening engagement. Revenue from video marketing has reached approximately NZD 650 million, showcasing its economic impact. The sector's growth rate of 15% annually highlights the country's rapid digital transformation and the pivotal role of live streaming in the future of media consumption.