In 2026, the Netherlands showcases a consistent email open rate of approximately 28.5%, reflecting effective segmentation and tailored content strategies. The high mobile engagement rate indicates that most Dutch consumers prefer accessing emails via smartphones, emphasizing the importance of mobile-optimized campaigns. Revenue from email marketing continues to grow steadily, reaching around €1.35 billion, signifying mature digital marketing practices among Dutch companies.
Dutch businesses are maintaining healthy engagement levels with an average list size of over 12,000 subscribers, pointing to effective list-building efforts. The click-through rate of 4.2% suggests room for improvement but indicates that targeted and relevant email content resonates well with the audience. Overall, email marketing remains a vital channel in the Netherlands' digital marketing ecosystem, driven by consumer trust and technological adoption.