By 2026, the Netherlands' affiliate marketing sector is expected to reach €2.3 billion in revenue, reflecting strong growth driven by e-commerce and digital advertising expansion. The increasing number of active marketers, estimated at 150,000, underscores the sector’s vitality and the country's digital maturity. Mobile traffic dominates, accounting for 68%, emphasizing the importance of mobile-optimized campaigns for affiliates and brands alike.
Digital advertising expenditure continues to rise, with €4.2 billion spent in 2026, fueling affiliate marketing opportunities. The average commission rate remains around 7.5%, incentivizing marketers and fostering a competitive environment. As the Netherlands advances its digital infrastructure, affiliate marketing is poised for sustained growth, benefiting both local businesses and consumers seeking personalized online experiences.