3.8%
Average Click-Through Rate (CTR)
Digital ads in the Netherlands show a steady increase in CTR compared to previous years.
€0.45
Average Cost Per Click (CPC)
The average CPC for digital ads has slightly risen, reflecting higher competition in online advertising.
22.4%
Video Ad Engagement Rate
Video ads continue to outperform other formats in engagement across Dutch digital platforms.
4.2 times/month
Ad Creative Refresh Rate
Brands update their ad creatives approximately 4 times per month to maintain relevance.
68%
Mobile Ad Spend Share
The majority of digital ad spend in the Netherlands is allocated to mobile platforms.
Despite rising CPCs, the overall ROI from digital advertising remains strong, incentivizing brands to continually refine their ad creative strategies. The frequent refresh rate of ad creatives suggests a competitive environment where staying relevant is crucial. As digital platforms evolve, Dutch advertisers leverage data-driven insights to craft compelling campaigns, ensuring sustained growth in digital ad performance.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.