Nepal's digital ecosystem continues to expand rapidly, with video content increasingly capturing consumer attention. The average engagement rate of 4.8% indicates a solid interaction level, driven by rising smartphone usage and improved internet infrastructure. Short-form videos dominate, with viewers engaging for nearly two minutes on average, suggesting brands should optimize content for quick, impactful messaging.
Advertising costs remain accessible, with a typical engagement costing about NPR 150. Social media platforms like Facebook lead in engagement, but newer platforms are gaining ground. As digital literacy improves, Nepalese consumers are becoming more receptive to video marketing, making 2026 a promising year for brands investing in targeted video campaigns.