Nepal's digital advertising landscape in 2026 shows a significant shift towards mobile and social media platforms. The high video ad completion rate of 78% indicates effective content strategies and increasing viewer interest. With the average view duration approaching two minutes, advertisers are creating more engaging and targeted video content to capture audience attention amid rising internet penetration.
The surge in video marketing spend, reaching approximately 45 million USD, reflects Nepal's expanding digital economy. Mobile dominance, accounting for 85% of video consumption, underscores the importance of mobile-optimized content. As social media engagement for videos hits 65%, businesses are leveraging these platforms for brand awareness and customer engagement, fostering a more vibrant digital marketing environment.