Nepal's mobile app retention rate is projected at 28% in 2026, reflecting steady user engagement despite increasing competition. The average session duration of 4.2 minutes indicates that users are somewhat engaged, especially in entertainment and social media apps. With 8.5 million monthly active users, the app ecosystem continues to grow rapidly, driven by increased smartphone penetration and internet access.
Digital marketing in Nepal is booming, with an estimated $45 million USD spent on mobile advertising. E-commerce apps are particularly rising in revenue, reaching approximately $320 million USD, highlighting the shift towards online shopping. The increasing digital maturity of consumers and expanding mobile infrastructure support a vibrant app economy and marketing landscape.