22 million
Number of internet users
Nepal's total internet users in 2026
12 million
Live streaming viewers
Individuals watching live streams regularly
45 million USD
Video marketing ad spend (USD)
Annual investment in video marketing campaigns
2.5 hours
Average daily video consumption (hours)
Average time spent on video content per user
15 million
Social media users engaging with live streams
Active users engaging with live streaming content
Nepal's digital landscape continues to expand rapidly, with over 22 million internet users in 2026. The popularity of live streaming platforms like Facebook Live, YouTube, and TikTok has surged, engaging approximately 12 million viewers regularly. The increased internet penetration, coupled with affordable smartphones, fuels this growth, making live streaming a central part of digital entertainment and marketing strategies across the country.
Businesses and content creators in Nepal are investing heavily in video marketing, with annual ad spends reaching around 45 million USD. The average Nepali consumes about 2.5 hours of video content daily, indicating high engagement levels. Social media platforms report that nearly 15 million users actively participate in live streaming, reflecting the country's thriving digital content ecosystem and evolving consumer habits.
Frequently Asked Questions
What is driving live streaming growth in Nepal?
Factors include increased internet access, affordable smartphones, and a growing demand for digital entertainment and real-time engagement.
Which platforms are most popular for live streaming in Nepal?
Facebook Live, YouTube, and TikTok are the leading platforms for live streaming content in Nepal.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.