55%
Internet Penetration Rate
Percentage of Myanmar population with internet access in 2026
23 million
Smartphone Users
Number of smartphone users engaging with video content in Myanmar
4.8 hours/day
Video Content Consumption
Average daily video consumption per user in Myanmar
$120 million USD
Video Ad Spend
Total digital advertising expenditure on video marketing in Myanmar
2.4 million
YouTube Subscribers
Number of Myanmar-based YouTube channels with subscribers in 2026
Myanmar's digital landscape continues to expand, with over half the population now online in 2026. The surge in smartphone adoption has driven increased engagement with video content, making it a vital part of marketing strategies. Businesses are allocating significant budgets towards video advertising, recognizing its power to reach and influence consumers effectively.
The rise in daily video consumption reflects changing consumer habits and the importance of visual content. Myanmar's creators and brands are leveraging platforms like YouTube and social media to grow their audiences and boost brand visibility in a competitive digital market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.