22 million
Number of internet users
Myanmar's total internet users in 2026
8.5 million
Live streaming viewers
Active live stream viewers in Myanmar in 2026
USD 180 million
Video marketing ad spend
Projected digital video marketing expenditure in Myanmar
2.3 hours
Average daily live stream hours
Average time spent by users on live streams daily
45%
Growth in video content creators
Increase in active video content creators on platforms
Myanmar's digital landscape in 2026 shows rapid growth, with over 22 million internet users actively engaging in live streaming. The surge in viewers reflects increased smartphone penetration and improved internet infrastructure. Video marketing expenditure is projected to reach USD 180 million, indicating strong industry confidence in digital video advertising's effectiveness for brands and influencers alike.
Daily engagement with live streams averages 2.3 hours per user, highlighting Myanmar's rising trend of real-time content consumption. The 45% growth in content creators signals expanding local talent and entrepreneurial opportunities in digital media. As Myanmar continues its digital transformation, live streaming and video marketing will play crucial roles in business growth and consumer engagement.
Frequently Asked Questions
What is the main driver of live streaming growth in Myanmar?
Improved internet access, affordable smartphones, and increasing digital literacy are key drivers fueling live streaming adoption.
How are businesses utilizing live streaming in Myanmar?
Businesses use live streaming for product launches, real-time customer engagement, and influencer collaborations to boost sales and brand visibility.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.