In 2026, Myanmar's email deliverability rate stands at 78%, reflecting improvements in email infrastructure and spam filtering. The open rate of 24% indicates moderate engagement, with targeted campaigns likely to boost effectiveness. The click-through rate of 3.2% suggests that recipients are increasingly responsive to well-crafted content, despite ongoing challenges related to internet access and digital literacy.
The spam complaint rate remains relatively low at 0.9%, highlighting effective email list management and compliance with anti-spam policies. With an estimated ROI of USD 42.50 per USD 1 spent, businesses in Myanmar are recognizing email marketing as a cost-effective channel for customer engagement. Continued growth in mobile internet use will likely further enhance these metrics in the coming years.