USD 150
Average Customer Lifetime Value
The typical e-commerce customer in Mozambique is projected to generate a lifetime value of USD 150 by 2026.
35%
Customer Retention Rate
Customer retention in Mozambique's e-commerce sector is expected to reach 35%, reflecting growing loyalty trends.
4.2 times/year
Average Purchase Frequency
Consumers are projected to make approximately 4.2 online purchases annually in Mozambique.
USD 35
Average Order Value
The average e-commerce order value in Mozambique is forecasted at USD 35 in 2026.
USD 12
Customer Acquisition Cost
The cost to acquire a new e-commerce customer is estimated at USD 12 in Mozambique.
Mozambique's e-commerce sector is experiencing rapid growth, with increasing digital penetration and mobile usage fueling higher customer lifetime values. Businesses are focusing on retention strategies to maximize customer loyalty, which is expected to reach 35% in 2026. The average order value remains modest but is rising as consumers become more comfortable shopping online, leading to an overall positive outlook for e-commerce profitability.
Continued investment in digital infrastructure and payment solutions will further enhance customer engagement and reduce acquisition costs. As the market matures, Mozambique’s e-commerce companies are likely to implement advanced data analytics to better understand customer behaviors, ultimately increasing lifetime value and fostering sustainable growth in the digital economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.