78%
Ad Viewability Rate
Digital ads in Mozambique are increasingly engaging, with viewability rates reaching 78% in 2026.
64%
Mobile Internet Penetration
Mobile devices dominate internet access, with 64% of the population using smartphones for online activities.
$150 million
Digital Ad Spend (USD)
Total digital advertising expenditure in Mozambique is projected to reach $150 million in 2026.
$3.50
Average CPM (USD)
The average cost per thousand impressions for digital ads in Mozambique is around $3.50.
11 million
Social Media Users
Social media engagement continues to grow, with approximately 11 million users active in 2026.
Mozambique's digital advertising landscape has seen a significant boost, with viewability rates nearing 78% in 2026. The surge in mobile internet use, now at 64%, has driven advertisers to prioritize mobile-friendly campaigns. This growth reflects increased digital literacy and improved infrastructure, positioning Mozambique as a promising emerging market for digital marketers.
Advertising spend on digital channels has increased to about $150 million, with a lower CPM of $3.50, making digital ads more accessible for local businesses. The rise in social media users supports targeted marketing strategies, fostering more engagement and conversion opportunities. Overall, Mozambique's digital advertising sector is maturing rapidly, offering new avenues for economic growth.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.