Morocco's digital landscape in 2026 shows a significant rise in video engagement, with an average rate of 8.5%. Consumers are spending over 12 hours monthly on video content, reflecting the increasing importance of mobile and social platforms for entertainment and marketing. The substantial investment of 1.2 billion MAD into video advertising underscores its growing role in digital marketing strategies across the country.
As video consumption shifts predominantly toward mobile devices, brands are focusing more on mobile-optimized content to reach Moroccan audiences effectively. The allocation of 65% of digital ad budgets to video formats indicates a strategic move to leverage engaging visual content, boosting brand visibility and consumer interaction in a competitive digital environment.