68%
Video Ad Completion Rate
The percentage of Moroccans who complete video ads in 2026.
1 hour 45 minutes
Average Daily Video Consumption
Average daily time Moroccans spend watching videos online in 2026.
1.2 billion MAD
Digital Ad Spend (MAD)
Total digital advertising expenditure in Morocco for 2026.
78%
Mobile Video Usage
Proportion of video views on mobile devices in Morocco.
5.3%
Video Engagement Rate
Average engagement rate on video ads across Moroccan platforms.
In 2026, Morocco has seen a significant increase in video ad completion rates, reaching 68%, driven by improved content relevance and mobile accessibility. Daily video consumption continues to rise, with Moroccans watching nearly two hours of videos each day, reflecting digital growth and increased internet penetration. The majority of this consumption occurs on smartphones, highlighting the importance of mobile-optimized content for advertisers targeting Moroccan audiences.
Digital ad spending has surged to 1.2 billion MAD, emphasizing the country’s expanding digital marketing landscape. Video ads are particularly effective, with engagement rates averaging 5.3%, indicating strong viewer interest and interaction. Businesses leveraging localized video content are experiencing higher brand recall and conversions, making video marketing a crucial component of digital strategies in Morocco in 2026.
Frequently Asked Questions
What is the most popular platform for video advertising in Morocco?
YouTube remains the leading platform, followed by Facebook and TikTok, due to high mobile usage and diverse user demographics.
How has video ad engagement changed in Morocco since 2023?
Engagement rates have increased by approximately 1.2%, driven by better targeting, creative content, and improved internet infrastructure.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.