In 2026, Morocco's email open rate stands at approximately 22.5%, reflecting steady growth in digital engagement. Moroccan consumers are increasingly responsive to personalized email campaigns, although open rates remain moderate compared to global averages. The overall trend indicates that businesses are investing more in targeted email marketing strategies to enhance customer interaction and brand loyalty.
The click-through rate of 4.8% demonstrates improving engagement levels, driven by relevant content and better segmentation. With an ROI of around USD 45 per dollar spent, email marketing continues to be a cost-effective channel for Moroccan companies. As digital maturity advances, more enterprises are expanding their email lists, which now average about 1,250 subscribers, pointing to growing confidence in email as a marketing tool.