In 2026, Morocco’s email marketing landscape continues to expand, with over 12 million active email subscribers. Marketers are focusing on personalized content to enhance engagement, as the open rate remains steady at around 22.5%. The growth reflects increased internet penetration and digital adoption across urban and rural areas, creating new opportunities for local businesses to reach consumers effectively.
Revenue from email campaigns is projected to reach MAD 1.2 billion, driven by small and medium enterprises adopting email as a cost-effective marketing channel. Despite moderate open rates, click-through rates are improving due to better segmentation and targeted messaging. Overall, email marketing is becoming a vital part of Morocco’s digital economy, fostering brand loyalty and sales growth.