Morocco's digital advertising landscape continues to evolve rapidly, with a viewability rate of 72.4% in 2026. The total digital ad spend has reached approximately MAD 2.1 billion, indicating a growing market driven by mobile device usage, which accounts for 68% of ad expenditures. Marketers are increasingly prioritizing mobile-friendly campaigns to maximize reach and engagement, reflecting the country's shifting digital consumption habits.
The average click-through rate of 1.65% demonstrates moderate user engagement with digital ads, supported by a rising number of advertisers—around 1,250 active players. This growth signals a maturing digital ecosystem, with businesses investing more in targeted advertising to boost brand visibility. As Morocco continues digital transformation, the advertising sector is poised for further expansion and innovation in 2026.