Montenegro's mobile app retention rate of 27% in 2026 indicates steady user engagement, driven by increasing smartphone penetration and targeted marketing strategies. The daily active user base of 1.2 million reflects widespread mobile usage across the country, supporting a vibrant digital ecosystem.
Mobile marketing investments have grown to €45 million, emphasizing Montenegro's focus on digital outreach and personalized advertising. The average CPI of €2.50 suggests competitive advertising markets, while a high user engagement rate of 68% highlights effective retention efforts.