In 2026, Mongolia's video ad completion rate stands at around 65%, reflecting increasing user engagement despite competition from other digital formats. The average view duration has risen to 1 minute 45 seconds, indicating more compelling content and targeted advertising strategies. Monthly video ad spend has reached approximately 1.2 billion Mongolian tögrög (₮), demonstrating the growth of digital marketing investments in the country.
The digital advertising landscape in Mongolia continues to expand, with an 18% growth rate this year. Mobile devices dominate video advertising, accounting for 78% of all video ad views. This shift aligns with the country's rising internet penetration and smartphone usage. Marketers increasingly focus on short, engaging videos optimized for mobile platforms to maximize completion rates and ROI.