By 2026, Mongolia's live streaming audience is expected to reach over 4.2 million viewers, driven by increased internet penetration and smartphone adoption. A significant 65% of internet users actively participate in live streaming, reflecting its popularity among young and urban populations. The video marketing sector is expanding rapidly, with users spending an average of 45 minutes daily on video content, indicating robust engagement levels.
The total revenue from live streaming is projected to hit approximately USD 38 million, with investments in video marketing growing at an annual rate of 18%. This trend suggests a thriving digital ecosystem where businesses leverage live streaming to connect with consumers. Mongolia's digital landscape is becoming increasingly mature, fostering new opportunities for content creators and advertisers alike.