In 2026, Mongolia's email marketing landscape has seen a steady increase in open rates, reaching 25.4%. The rise is driven by improved digital infrastructure and growing smartphone penetration. Marketers are focusing more on mobile-optimized content to engage users effectively, resulting in higher engagement levels across various industries.
Despite the moderate open rate, click-through rates have improved to 4.8%, reflecting more targeted and relevant campaigns. Businesses are increasingly utilizing personalized emails and automation to boost interaction, with the subscription base growing by 18.7%, indicating expanding digital marketing efforts and consumer interest in email communications.