YouTube Advertising and Video Marketing Statistics in Moldova (2026)

In 2026, Moldova's YouTube advertising market continues to expand, with an estimated spend of MOP 45 million. The growing digital infrastructure and increasing smartphone penetration are fueling more video content consumption. Marketers recognize the effectiveness of video ads, with nearly 80% integrating them into their campaigns, aiming to reach the country's youthful and mobile-first audience.

Average weekly video views per user have risen to about 1,200, indicating strong engagement levels. The dominance of mobile devices for video consumption, accounting for 68%, emphasizes the importance of mobile-optimized content. Overall, Moldova's digital advertising sector is positioned for sustained growth, driven by increased adoption of video marketing channels and evolving consumer habits.