In Moldova, email open rates have increased slightly to 22.5% in 2026, reflecting improved email marketing strategies and greater digital adoption. The majority of users access emails via mobile devices, which has influenced campaign design to prioritize mobile-friendly content. The click-through rate remains modest at 3.8%, indicating room for improvement in engaging content and call-to-action effectiveness.
The email conversion rate of 1.9% shows steady progress in turning email engagement into tangible results, such as sales or inquiries. Moldova's email list growth continues at 12.4% annually, driven by expanding internet infrastructure and mobile penetration. Businesses are increasingly leveraging personalized content to enhance recipient engagement, contributing to overall digital marketing success in the country.