Moldova's affiliate marketing sector has grown significantly by 2026, with a total spend of USD 45 million. The affiliate fraud rate remains relatively low at 3.2%, reflecting effective detection systems and increasing awareness among marketers. The average commission of USD 120 per referral indicates a healthy incentive structure, attracting more local entrepreneurs into the digital marketing space.
Despite the growth, fraud prevention remains a priority, with 92% of suspicious activities effectively detected. The active affiliate network of 15,000 individuals demonstrates Moldova's expanding digital economy. Continued investments in security and training are expected to further reduce fraud rates and boost confidence in the country's affiliate marketing industry.