4.8%
Average Video Engagement Rate
Percentage of viewers actively engaging with videos
1 hour 25 minutes
Average Daily Video Consumption
Average time Mexicans spend watching videos daily
MXN 12.3 billion (USD 610 million)
Video Advertising Spend
Annual investment in video marketing campaigns
72%
Mobile Video Views
Proportion of video views on mobile devices
18%
Video Content Creation Growth
Increase in new video content producers in 2026
The dominance of mobile viewing, accounting for 72% of all video plays, emphasizes the need for mobile-optimized content. Content creators and brands are experiencing rapid growth, with an 18% increase in new creators contributing to the vibrant video ecosystem. This trend signals sustained digital engagement and expanding opportunities for targeted advertising and influencer collaborations in Mexico.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.