In 2026, Mexico's mobile app retention rate stands at 22% after 30 days, reflecting improvements driven by personalized content and loyalty programs. The rising mobile ad spend, totaling approximately USD 3.8 billion, indicates increased digital marketing investments targeting Mexican consumers. E-commerce apps lead user engagement, emphasizing the country's shift toward online shopping and digital services. With 35 million daily active users, brands are leveraging targeted campaigns to boost retention and conversions, adapting to a highly mobile-centric market.
The cost to acquire new app users has decreased slightly, with an average CPI of USD 1.25, making user acquisition more cost-effective for marketers. The focus on data-driven marketing strategies and localized content has contributed to higher engagement levels. As mobile usage continues to grow, Mexican businesses are investing heavily in mobile advertising, aiming to strengthen brand loyalty and expand their digital footprint across diverse regions and demographics.