YouTube Advertising and Video Marketing Statistics in Mauritius (2026)

By 2026, Mauritius has seen a significant increase in YouTube advertising investment, with total ad spend reaching approximately 15 million USD. The rising digital penetration and smartphone use have contributed to a growing online video audience, with over 1.2 million active monthly users. Content consumption rates are high, averaging 8.5 hours per person each month, signaling strong engagement and advertising opportunities for brands targeting local consumers.

The adoption of video marketing is becoming mainstream among Mauritian businesses, with 65% now utilizing YouTube ads to reach their audiences. The cost-effective nature of YouTube advertising, with an average cost per view of just 4 cents, makes it a preferred platform for both small and large enterprises. As digital literacy continues to improve, video marketing strategies are expected to expand further, driving more creative and localized content in 2026.