Mobile App Retention and Marketing Statistics in Mauritius (2026)

Mauritius is experiencing significant growth in mobile app engagement, with a retention rate of 35% in 2026. The average session duration of over four minutes indicates high user interest and app quality. As mobile commerce becomes more prevalent, marketers are investing heavily in digital advertising, totaling over 15 million USD, to capture this expanding market.

The rise in monthly active users reflects increased smartphone penetration and digital literacy. Mobile commerce penetration reaching 62% shows strong consumer trust and reliance on mobile platforms. These trends suggest Mauritius’ digital ecosystem is maturing, offering substantial opportunities for app developers and marketers aiming to optimize retention and engagement strategies.