Mauritius has experienced a significant surge in live streaming, with over 1.2 million active users by 2026, reflecting increased internet penetration and smartphone usage. Video marketing investments have grown to MUR 150 million annually, emphasizing brands' focus on engaging audiences through dynamic content. Users are consuming nearly six hours of video weekly, indicating a high level of digital engagement and content preference.
Social media platforms see around 45 million live interaction engagements monthly, boosting brands' visibility and customer engagement. E-commerce driven by video content is also booming, with revenues reaching approximately MUR 2.3 billion, highlighting the integration of live streaming into retail strategies. Overall, Mauritius's digital landscape is rapidly evolving with substantial growth in live streaming and video marketing sectors.