In 2026, Mauritius demonstrates a mature digital advertising environment with an ad viewability rate of 78%, indicating effective ad placements and engaging content. The total digital ad spend has reached approximately MUR 2.1 billion (USD 50 million), reflecting growing digital marketing investments. Mobile devices dominate ad impressions, accounting for 65%, driven by increased smartphone penetration and mobile internet use among Mauritian consumers.
Despite the small market size, Mauritius's digital ad ecosystem is evolving rapidly, with programmatic advertising capturing 55% of total spend. The average CTR of 1.8% suggests targeted and relevant ad campaigns. As digital literacy and internet access improve, businesses are expected to allocate more budget toward digital channels, further boosting the country's advertising maturity and digital economy.