By 2026, Mauritius has seen a significant increase in digital ad spend, reaching approximately USD 45 million, driven by mobile and social media platforms. The average CTR of 1.8% indicates improved targeting and creative relevance, boosting campaign performance. Mobile engagement dominates at 72%, emphasizing the importance of mobile-optimized ad creatives in the local market.
Video advertising continues to excel with an 85% completion rate, reflecting consumer preference for engaging visual content. The high creative optimization score of 78 underscores ongoing efforts to enhance ad relevance through data-driven strategies. Digital advertising in Mauritius is now a vital component for brands aiming to reach a highly mobile and digitally connected audience efficiently.