Malta's video ad completion rate has increased to 78% in 2026, reflecting the country's growing digital engagement and effective content strategies. The average engagement time of 1.8 minutes indicates that viewers are more invested in video content than ever before, driven by mobile consumption and targeted advertising.
p2":"With a total digital ad spend of €12 million, Malta's businesses are increasingly prioritizing video marketing as a key channel. The high ROI of €4.50 for every €1 invested showcases the effectiveness of video campaigns in capturing audience attention and driving conversions in Malta's expanding digital economy.