E-commerce Customer Lifetime Value Statistics in Maldives (2026)

The Maldives has seen a steady increase in e-commerce activity, with the average customer lifetime value reaching USD 320 in 2026. This growth is driven by increased internet access, improved logistics, and a shift toward digital payments. As more consumers embrace online shopping, businesses focus on retention strategies to maximize customer value and loyalty, boosting overall sector profitability.

With 1.2 million online shoppers and an average annual spend of USD 180, the Maldivian e-commerce market shows strong growth potential. The rising retention rate of 65% indicates high customer satisfaction and brand loyalty. These trends suggest a mature digital economy that continues to expand, driven by innovations in payment systems and mobile commerce, making e-commerce a vital part of Maldives’ economy.