12.5%
Average Push Notification Click-Through Rate
Represents user engagement with mobile marketing in Malaysia in 2026.
15
Monthly Push Notifications Sent per User
Average number of notifications received by users monthly in Malaysia.
RM 8.2 billion
Mobile Marketing Revenue in MYR
Projected revenue from mobile marketing campaigns in Malaysia for 2026.
78%
Percentage of Users Opted-In for Notifications
User opt-in rate for push notifications in Malaysian mobile apps.
4.1 hours
Average Time Spent on Mobile Apps (hours/day)
Average daily time Malaysians spend on mobile applications in 2026.
Malaysia's push notification engagement has grown significantly, with an average click-through rate of 12.5% in 2026. This increase is driven by improved targeting and personalized content, leading to higher user interaction. The high opt-in rate of 78% indicates strong acceptance of mobile marketing strategies among Malaysians, boosting overall campaign effectiveness.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.