In 2026, Malaysia's live streaming user base has grown to 15 million, reflecting increased internet penetration and smartphone adoption. The average user now consumes around 12 hours of video content monthly, indicating strong engagement with digital platforms. Video marketing revenue has surged to RM 1.2 billion, driven by brands leveraging live streams for product launches and customer engagement. YouTube remains the dominant platform, followed closely by TikTok and Facebook Live, signaling diverse content consumption preferences.
The rising adoption of live streaming for marketing purposes shows the evolving digital landscape in Malaysia. Nearly 70% of local businesses now incorporate live video in their marketing strategies, enhancing real-time interaction with consumers. This trend underscores the importance of video content in brand building and sales conversion. As digital infrastructure improves, Malaysia is positioned to further capitalize on live streaming and video marketing growth, fostering vibrant online commerce and entertainment ecosystems.