22%
Average App Retention Rate
Percentage of users retained after 30 days
1.2 million
Daily Active Users (DAU)
Number of daily app users in Madagascar
$3.50
Average Revenue per User (ARPU)
Average revenue generated per user monthly
18%
Push Notification Click-Through Rate
Percentage of users engaging via notifications
MGA 45 billion (~$11 million)
Mobile Ad Spend
Total mobile marketing expenditure in local currency
Mobile marketing in Madagascar is becoming more sophisticated, with an 18% click-through rate on push notifications indicating active user interaction. Total mobile ad spend is estimated at MGA 45 billion, demonstrating increased investment in digital advertising. As internet access improves, businesses are leveraging targeted campaigns to boost app retention and user loyalty, fostering a burgeoning mobile economy.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.