In Madagascar, the average email open rate reaches approximately 22.5% in 2026, reflecting moderate engagement levels amid increasing internet penetration. The click-through rate remains modest at 3.8%, indicating room for improvement in content relevance and personalization strategies. The majority of email access occurs via mobile devices, accounting for 65%, emphasizing the importance of mobile-optimized campaigns in the country’s digital landscape.
Email subscription growth continues steadily at around 8.2% annually, driven by expanding mobile internet access and digital literacy. Marketers achieve an average ROI of $40 for every dollar spent on email campaigns, showcasing the platform’s cost-effectiveness. As Madagascar’s digital infrastructure develops, email marketing is poised to become a vital component of local business strategies, fostering stronger customer relationships.